fundamentals · 9 min
What B2B SEO actually is (and why B2C playbooks fail)
B2B SEO is getting found by people who buy slowly, with committees, and with high switching costs. That changes keywords, content, and what you measure.
Writing
Journal
These pages are the first ranking cluster for Northline. Each one has a single job. None of them promise rankings.
fundamentals · 8 min
SaaS SEO vs B2C: intent, sales cycle, and what to publish
SaaS buyers research features, integration, security, and switching cost. Publish for those jobs — not for generic “best tools” listicles.
technical · 10 min
A two-week technical SEO sprint for a B2B website
A practical sequence: crawl, indexation, templates, Core Web Vitals, and a fix list a developer can actually ship.
content · 8 min
How to write a B2B content brief that can rank
A brief is the contract between research and a draft. It names the searcher job, the outline, the sources, and the internal links — before anyone writes a paragraph.
technical · 7 min
Search Console indexation checklist for a new B2B site
A new domain is not ignored because of a mystery penalty. It is usually unpublished, unlinked, or blocked. This is the order of operations.
content · 7 min
Internal linking for B2B sites with thin service pages
Most B2B sites have three service pages that all say “we help you grow.” Internal links only work when pages have distinct jobs.