Niche
SEO for firms that sell expertise.
Professional services buyers look for a point of view they can defend internally. Thin location pages and interchangeable “our approach” copy do not give them that.
The usual mess
Ten service pages that all say “we partner with clients to deliver results.” A blog that stopped in 2019. No Search Console. Partners who want to rank for the name of the whole industry by Friday.
The fix is unglamorous: make the templates honest, pick the three practices that actually sell, and write pages a partner would put their name on. Then add journal pieces for the questions that show up on sales calls.
Read what B2B SEO actually is, then request a diagnostic.